Pride of Madeira vs Prince's Feather Plant Comparison

Compare these two plants side by side — care needs, key differences, and which is right for your home.

Pride of Madeira

Pride of Madeira

Echium candicans

VS
Prince's Feather

Prince's Feather

Amaranthus hypochondriacus

Pride of Madeira

Pride of Madeira

Echium candicans

Pride of Madeira is a large, evergreen shrub native to the island of Madeira. It is prized for its spectacular, dense, cone-shaped flower spikes that can reach up to 50 cm (20 inches) in length. The flowers are typically a vibrant blue-purple, though pink and white varieties exist. The plant has a bushy, rounded habit and can grow quite large. It is primarily an outdoor plant, grown for its impressive floral display in gardens and landscapes. While it can be grown in containers, it requires significant space and specific conditions to thrive.

Boraginaceae Madeira Island, Portugal
✨ Features: Showy flower spikes, attracts pollinators
📖 Read Complete Pride of Madeira Guide
Prince's Feather

Prince's Feather

Amaranthus hypochondriacus

Prince's Feather (Amaranthus hypochondriacus) is an annual flowering plant known for its striking, upright flower spikes that come in shades of red, pink, or purple. It typically grows to a height of 3-8 feet. It is primarily an outdoor plant, cultivated for its ornamental value in gardens and as a grain crop. People grow it for its vibrant colors and architectural presence in flower beds and borders. While it can be started indoors, it requires very bright light and ample space to thrive, making it challenging to maintain indoors long-term.

Amaranthaceae Mexico and Guatemala
✨ Features: Attracts pollinators, edible seeds (though not typically consumed ornamentally), striking flower spikes.
📖 Read Complete Prince's Feather Guide

Quick Plant Comparison

Feature Pride of Madeira Prince's Feather
Light Full sun (at least 6 hours of direct sunlight per day) Full sun (at least 6-8 hours of direct sunlight daily)
Watering Every 1-2 weeks, depending on weather and soil drainage Every 1-2 days outdoors during hot weather; less frequently when grown indoors (if attempted).
Humidity 30-50% 40-60%
Temperature 15-25°C 18-27°C
Care Level Expert Expert
Growth Rate Moderate Fast
Max Height Outdoor: 1-2.5 meters (3-8 feet). Indoor (container): Significantly smaller, typically under 1 meter (3 feet), but challenging to maintain. 3-8 feet outdoors; significantly smaller if grown in a container indoors (1-3 feet).
Pet Safety ❌ Toxic To Pets ❌ Toxic To Pets
Soil Well-draining soil mix, such as a cactus or succulent mix amended with perlite or sand. Well-draining, fertile soil. A mix of garden soil, compost, and perlite is suitable.
Beginner Friendly ❌ No ❌ No
Weekly Maintenance 30 minutes weekly (including watering, fertilizing, and pruning) 15 minutes weekly (weeding, watering, deadheading).

🔬 Botanical Information — Comparing These Plants

Pride of Madeira

Scientific Name Echium candicans
Family Boraginaceae
Native To Madeira Island, Portugal
Also Known As Pride of Madeira, Echium fastuosum
Leaves The leaves are lance-shaped, grey-green in color, and covered in fine, silvery-white hairs, giving them a soft, velvety texture. They are typically 10-20 cm (4-8 inches) long.
Flowers It rarely flowers indoors. Outdoors, it produces dense, cone-shaped flower spikes that are typically a vibrant blue-purple, though pink and white varieties exist. The flowers are small and tubular, packed tightly together on the spikes.

Prince's Feather

Scientific Name Amaranthus hypochondriacus
Family Amaranthaceae
Native To Mexico and Guatemala
Also Known As Prince's Feather, Prince-of-Wales Feather, Amaranth
Leaves The leaves are lance-shaped to oval, typically 4-8 inches long and 1-3 inches wide. They are usually green but can have reddish or purplish hues, especially in the stems and veins. The texture is smooth and slightly fleshy.
Flowers It flowers readily outdoors. The flowers are small and densely packed on upright, feathery spikes. The spikes come in shades of red, pink, purple, or occasionally yellow. Flowering typically occurs from mid-summer to fall.

📏 Size & Growth — Plant Comparison

Pride of Madeira

Height Outdoor: 1-2.5 meters (3-8 feet). Indoor (container): Significantly smaller, typically under 1 meter (3 feet), but challenging to maintain.
Spread Outdoor: 1-2.5 meters (3-8 feet). Indoor (container): Proportionately smaller.
Growth Rate Moderate
Growth Pattern It grows as a large, rounded shrub with a bushy habit. The flower spikes emerge from the center of the plant and can reach impressive heights.

Prince's Feather

Height 3-8 feet outdoors; significantly smaller if grown in a container indoors (1-3 feet).
Spread 1-2 feet
Growth Rate Fast
Growth Pattern Upright and erect, forming a tall, bushy plant with a central stem and numerous side branches. The flower spikes grow vertically from the top of the plant and side branches, creating a feathery appearance.

🌱 Propagation — Comparing Plant Growth

Pride of Madeira

Methods: Seed, Stem cuttings

Difficulty: Moderate

Tips: For seeds, sow in spring in well-draining soil. For stem cuttings, take semi-hardwood cuttings in late summer and root in a well-draining medium. Use rooting hormone to improve success.

Prince's Feather

Methods: Seed

Difficulty: Easy

Tips: Sow seeds directly into the garden after the last frost or start them indoors 6-8 weeks before the last frost. Keep the soil consistently moist until germination.

✨ Benefits & Features — Comparing Plant Value

Pride of Madeira

Its large, cone-shaped flower spikes are its most distinctive feature. The silvery-white hairs on the leaves add to its visual appeal. It's also endemic to Madeira, making it a unique plant.

  • ✓ Attracts pollinators like bees and butterflies.
  • ✓ Provides a stunning visual display with its vibrant flowers.
  • ✓ Adds a touch of exotic beauty to the garden.
  • ✓ Relatively drought-tolerant once established.
  • ✓ Provides habitat for beneficial insects.
  • ⚠️ Toxic to pets

Prince's Feather

Prince's Feather stands out due to its tall, upright flower spikes in vibrant colors. Unlike many ornamental plants, its seeds are also edible, adding to its versatility. Its dramatic presence makes it a focal point in any garden.

  • ✓ Attracts pollinators to your garden
  • ✓ Adds vibrant color and visual interest
  • ✓ Provides a food source for birds
  • ✓ Relatively easy to grow from seed outdoors
  • ✓ Creates a dramatic focal point in flower beds.
  • ⚠️ Toxic to pets

📅 Maintenance Schedule — Plant Care Comparison

Pride of Madeira

Repotting Repot every 1-2 years if grown in a container, or when the plant becomes root-bound. Choose a pot slightly larger than the current one.
Pruning Prune after flowering to maintain shape and remove spent flower spikes. Light pruning can be done throughout the year to remove dead or damaged growth.
Fertilizing Balanced liquid fertilizer (10-10-10) diluted to half strength, applied every 4-6 weeks during the growing season (spring and summer).
Seasonal Care In winter, reduce watering and protect from frost. In summer, ensure adequate watering and sun exposure. Spring and summer are the active growing and flowering seasons.

Prince's Feather

Repotting Not applicable as it is an annual. If grown in a container, repotting is generally not necessary.
Pruning Deadheading spent flower spikes can encourage further blooming.
Fertilizing Balanced liquid fertilizer (10-10-10) diluted to half strength, applied every 4-6 weeks during the growing season.
Seasonal Care In spring, sow seeds. In summer, provide regular watering and fertilization. In fall, collect seeds for next year's planting. In winter, the plant dies back as it is an annual.

🌞 Light Requirements

Pride of Madeira

Full sun (at least 6 hours of direct sunlight per day)

Low light tolerant: ❌ No

Prince's Feather

Full sun (at least 6-8 hours of direct sunlight daily)

Low light tolerant: ❌ No

💧 Watering Needs

Pride of Madeira

Water thoroughly when the top inch of soil is dry. Avoid overwatering, as this can lead to root rot. During the growing season (spring and summer), water more frequently. Reduce watering in the fall and winter. Signs of underwatering include wilting leaves; overwatering includes yellowing leaves and soggy soil.

Prince's Feather

Water deeply when the top inch of soil feels dry. Avoid overwatering, which can lead to root rot. Ensure good drainage. Signs of underwatering include wilting and drooping leaves. Overwatering signs include yellowing leaves and a soggy soil.

🌡️ Temperature & Humidity

Pride of Madeira

Temperature: 15-25°C

Humidity: 30-50%

Prince's Feather

Temperature: 18-27°C

Humidity: 40-60%

🤔 Which Plant Is Right For You?

Pride of Madeira

Pride of Madeira

Echium candicans
Care: Expert Time: 30 minutes weekly (including watering, fertilizing, and pruning) Beginner: No

Experienced gardeners in mild climates who want a spectacular flowering shrub in their garden.

✅ Choose This Plant If...

  • You live in a mild climate with plenty of sunshine.
  • You want to attract pollinators to your garden.
  • You have a large garden space to accommodate its size.
  • You appreciate dramatic floral displays.
  • You are an experienced gardener looking for a rewarding challenge.

❌ Skip This Plant If...

  • You live in a cold climate with harsh winters.
  • You have limited space for a large shrub.
  • You have pets, especially horses, due to its toxicity.
  • You cannot provide full sun.
  • You are a beginner gardener.
📍 Ideal Location: Outdoor garden or patio with full sun exposure. Not ideal for indoors.
🎨 Style: Mediterranean, Coastal, Cottage
🏠 Apartment Friendly: No
⚠️ The ASPCA lists Echium candicans as toxic to horses. Symptoms include dermatitis and photosensitization. The plant contains pyrrolizidine alkaloids, which can cause liver damage. While specific data for dogs and cats is limited, caution is advised due to the presence of these alkaloids.
Prince's Feather

Prince's Feather

Amaranthus hypochondriacus
Care: Expert Time: 15 minutes weekly (weeding, watering, deadheading). Beginner: No

Gardeners looking for a striking, tall annual plant to add vertical interest and vibrant color to their flower beds.

✅ Choose This Plant If...

  • You want a dramatic, tall plant for your garden
  • You need a plant that attracts pollinators
  • You want to add vibrant color to your outdoor space
  • You are looking for a fast-growing annual
  • You want to harvest seeds for future planting.

❌ Skip This Plant If...

  • You have limited sunlight indoors
  • You have pets that might ingest the plant
  • You prefer low-maintenance houseplants.
📍 Ideal Location: Outdoor garden, flower bed, or large container in a sunny location.
🎨 Style: Cottage, Bohemian, Traditional
🏠 Apartment Friendly: No
⚠️ According to the ASPCA, Amaranthus species contain soluble oxalates. They are toxic to dogs, cats, and horses. Symptoms include oral irritation, excessive drooling, vomiting, and difficulty breathing. Kidney damage is possible in severe cases.

🎯 Quick Verdict

Best for Beginners Neither ideal
Pet Friendly Neither - caution
Less Maintenance Similar effort
Apartment Friendly Check space

⚡ Key Differences Between These Plants

☀️

Pride of Madeira needs full sun (at least 6 hours of direct sunlight per day), while Prince's Feather prefers full sun (at least 6-8 hours of direct sunlight daily).

📈

Pride of Madeira has moderate growth, while Prince's Feather grows fast.

💡 Pro Tips For Comparing These Plants

Pride of Madeira Care Tips

Pride of Madeira is primarily an outdoor plant and requires full sun and well-draining soil. Growing it indoors is challenging due to its need for intense light and space. It is best suited for experienced gardeners in mild climates. Toxicity to horses is a concern.

  • Provide excellent drainage to prevent root rot.
  • Water deeply but infrequently, allowing the soil to dry out between waterings.
  • Fertilize regularly during the growing season to promote abundant flowering.
  • Prune after flowering to maintain shape and encourage bushier growth.
  • Protect from frost in colder climates.
❄️ Winter: Reduce watering significantly during the winter months. Protect from frost if temperatures drop below freezing. Consider moving potted plants to a sheltered location.
☀️ Summer: Ensure adequate watering during hot, dry periods. Provide some afternoon shade in extremely hot climates to prevent leaf scorch. Fertilize regularly to support flowering.

Prince's Feather Care Tips

Prince's Feather is primarily an outdoor plant requiring full sun and well-drained soil. Indoor cultivation is challenging due to its high light requirements and potential size. It is toxic to pets, requiring careful placement if grown in areas accessible to animals.

  • Provide full sun for optimal growth and flowering.
  • Ensure well-draining soil to prevent root rot.
  • Water deeply but infrequently, allowing the soil to dry slightly between waterings.
  • Fertilize regularly during the growing season with a balanced fertilizer.
  • Protect from strong winds, as the tall flower spikes can be susceptible to breakage.
❄️ Winter: As an annual, Prince's Feather does not require winter care. The plant will die back after the first frost. Remove the dead plant material.
☀️ Summer: Provide consistent watering, especially during hot and dry periods. Fertilize regularly to promote vigorous growth and abundant flowering. Monitor for pests and diseases and treat promptly.

⚠️ Common Problems & Solutions — Plant Care Comparison

Pride of Madeira

Common Issues: Root rot, Aphids, Powdery mildew, Lack of flowering (indoors)
Solutions: Root rot: Ensure well-draining soil and avoid overwatering. Aphids: Treat with insecticidal soap or neem oil. Powdery mildew: Improve air circulation and treat with fungicide. Lack of flowering: Provide adequate sunlight and proper fertilization.

Prince's Feather

Common Issues: Aphids, spider mites, root rot, powdery mildew
Solutions: Aphids/spider mites: Insecticidal soap or neem oil. Root rot: Improve drainage and reduce watering. Powdery mildew: Fungicide and improved air circulation.

❓ Frequently Asked Questions — Comparing These Plants

Pride of Madeira

What are the light requirements for Pride of Madeira?

Pride of Madeira thrives in full sun, needing at least 6-8 hours of direct sunlight per day to flower prolifically. Inadequate sunlight can result in leggy growth, reduced flowering, and pale foliage. When grown indoors, place it near a south-facing window where it can receive ample sunlight. If natural light is insufficient, supplement with grow lights to ensure optimal growth and flowering. Rotate the plant regularly to ensure even light exposure on all sides. Insufficient light can also lead to a weaker plant that is more susceptible to pests and diseases.

How do I care for Pride of Madeira?

Pride of Madeira requires full sun and well-drained soil. Water deeply but infrequently, allowing the soil to dry out between waterings. Fertilize sparingly with a balanced fertilizer during the growing season (spring and summer). Prune spent flower spikes to encourage bushier growth and potential reblooming. Provide protection from frost in colder climates, either by moving potted plants indoors or covering them with frost cloth. Avoid overwatering, especially during the winter months, as this can lead to root rot. Ensure good air circulation to prevent fungal diseases. Repot young plants annually to accommodate their growth.

How do I propagate Pride of Madeira?

Pride of Madeira can be propagated by stem cuttings or seeds. For stem cuttings, take 4-6 inch cuttings from healthy stems in the spring or summer. Remove the lower leaves and dip the cut end in rooting hormone. Plant the cuttings in well-draining potting mix and keep them moist. Roots should develop in 4-6 weeks. Seeds can be sown in the spring. Keep the soil moist and provide bright, indirect light. Germination can take several weeks. Division is difficult due to the plant’s structure. Keiki production is not typical for this plant.

Prince's Feather

What are the light requirements for Prince's Feather?

Prince’s Feather needs ample sunlight to produce its signature vibrant blooms. Aim for at least 6 hours of direct sunlight per day. In hotter climates, providing some afternoon shade can prevent leaf scorch. Insufficient light will result in leggy growth, fewer flowers, and duller colors.

How do I care for Prince's Feather?

Prince’s Feather thrives in full sun to partial shade, requiring at least 6 hours of direct sunlight daily for optimal blooming. Water regularly, keeping the soil consistently moist but not waterlogged. Fertilize every 2-3 weeks during the growing season with a balanced, water-soluble fertilizer to promote vigorous growth and abundant blooms.

How do I propagate Prince's Feather?

Prince’s Feather can be propagated by seed. Collect seeds from dried flower heads in the fall. Direct sow seeds in the spring after the last frost, or start seeds indoors 6-8 weeks before the last frost.

Last updated: April 27, 2026 — Plant care data reviewed and verified by our editorial team.