Chokecherry vs Pride of Madeira Plant Comparison

Compare these two plants side by side — care needs, key differences, and which is right for your home.

Chokecherry

Chokecherry

Prunus virginiana

VS
Pride of Madeira

Pride of Madeira

Echium candicans

Chokecherry

Chokecherry

Prunus virginiana

Chokecherry is a deciduous shrub or small tree, typically reaching heights of 20-30 feet. It features smooth, gray-brown bark and alternate, oval-shaped leaves with finely serrated margins. In spring, it produces dense clusters of fragrant white flowers, followed by small, dark red to black cherries in late summer. These cherries are astringent and tart, hence the name 'chokecherry,' but are used in jams, jellies, and wines. Primarily an outdoor plant, it's grown for its ornamental value, wildlife benefits, and fruit production. It is not suitable for indoor growing.

Rosaceae North America
✨ Features: Attracts birds and pollinators, provides erosion control, edible fruits (when processed correctly).
📖 Read Complete Chokecherry Guide
Pride of Madeira

Pride of Madeira

Echium candicans

Pride of Madeira is a large, evergreen shrub native to the island of Madeira. It is prized for its spectacular, dense, cone-shaped flower spikes that can reach up to 50 cm (20 inches) in length. The flowers are typically a vibrant blue-purple, though pink and white varieties exist. The plant has a bushy, rounded habit and can grow quite large. It is primarily an outdoor plant, grown for its impressive floral display in gardens and landscapes. While it can be grown in containers, it requires significant space and specific conditions to thrive.

Boraginaceae Madeira Island, Portugal
✨ Features: Showy flower spikes, attracts pollinators
📖 Read Complete Pride of Madeira Guide

Quick Plant Comparison

Feature Chokecherry Pride of Madeira
Light Full sun to partial shade Full sun (at least 6 hours of direct sunlight per day)
Watering Water deeply 1-2 times per week during the first growing season, then as needed during dry spells. Every 1-2 weeks, depending on weather and soil drainage
Humidity 30-50% 30-50%
Temperature 10-27°C 15-25°C
Care Level Expert Expert
Growth Rate Moderate To Fast Moderate
Max Height N/A (Outdoor plant) Outdoor: 1-2.5 meters (3-8 feet). Indoor (container): Significantly smaller, typically under 1 meter (3 feet), but challenging to maintain.
Pet Safety ❌ Toxic To Pets ❌ Toxic To Pets
Soil Well-drained soil, adaptable to various soil types including clay, loam, and sand. Prefers slightly acidic to neutral pH. Well-draining soil mix, such as a cactus or succulent mix amended with perlite or sand.
Beginner Friendly ❌ No ❌ No
Weekly Maintenance 30 minutes weekly (during growing season) 30 minutes weekly (including watering, fertilizing, and pruning)

🔬 Botanical Information — Comparing These Plants

Chokecherry

Scientific Name Prunus virginiana
Family Rosaceae
Native To North America
Also Known As Chokecherry, Black Chokecherry, Virginia Chokecherry
Leaves The leaves are alternate, oval-shaped, 2-4 inches long, with finely serrated margins. They are dark green in summer and turn yellow to red in the fall.
Flowers Chokecherry produces dense clusters of fragrant white flowers in spring. It will not flower indoors.

Pride of Madeira

Scientific Name Echium candicans
Family Boraginaceae
Native To Madeira Island, Portugal
Also Known As Pride of Madeira, Echium fastuosum
Leaves The leaves are lance-shaped, grey-green in color, and covered in fine, silvery-white hairs, giving them a soft, velvety texture. They are typically 10-20 cm (4-8 inches) long.
Flowers It rarely flowers indoors. Outdoors, it produces dense, cone-shaped flower spikes that are typically a vibrant blue-purple, though pink and white varieties exist. The flowers are small and tubular, packed tightly together on the spikes.

📏 Size & Growth — Plant Comparison

Chokecherry

Height N/A (Outdoor plant)
Spread N/A (Outdoor plant)
Growth Rate Moderate To Fast
Growth Pattern Chokecherry grows as a multi-stemmed shrub or small tree with an upright, spreading habit. It can form thickets through suckering.

Pride of Madeira

Height Outdoor: 1-2.5 meters (3-8 feet). Indoor (container): Significantly smaller, typically under 1 meter (3 feet), but challenging to maintain.
Spread Outdoor: 1-2.5 meters (3-8 feet). Indoor (container): Proportionately smaller.
Growth Rate Moderate
Growth Pattern It grows as a large, rounded shrub with a bushy habit. The flower spikes emerge from the center of the plant and can reach impressive heights.

🌱 Propagation — Comparing Plant Growth

Chokecherry

Methods: Seed, Root cuttings, Suckers

Difficulty: Moderate

Tips: For seed propagation, stratify seeds for several months before planting. Root cuttings should be taken in late winter or early spring. Suckers can be separated from the parent plant.

Pride of Madeira

Methods: Seed, Stem cuttings

Difficulty: Moderate

Tips: For seeds, sow in spring in well-draining soil. For stem cuttings, take semi-hardwood cuttings in late summer and root in a well-draining medium. Use rooting hormone to improve success.

✨ Benefits & Features — Comparing Plant Value

Chokecherry

Chokecherry is a native North American plant with a tart, astringent fruit that requires processing before consumption. It's a valuable plant for wildlife, providing food and habitat.

  • ✓ Attracts birds and pollinators
  • ✓ Provides wildlife habitat
  • ✓ Erosion control
  • ✓ Edible fruits (when processed)
  • ✓ Ornamental value
  • ⚠️ Toxic to pets

Pride of Madeira

Its large, cone-shaped flower spikes are its most distinctive feature. The silvery-white hairs on the leaves add to its visual appeal. It's also endemic to Madeira, making it a unique plant.

  • ✓ Attracts pollinators like bees and butterflies.
  • ✓ Provides a stunning visual display with its vibrant flowers.
  • ✓ Adds a touch of exotic beauty to the garden.
  • ✓ Relatively drought-tolerant once established.
  • ✓ Provides habitat for beneficial insects.
  • ⚠️ Toxic to pets

📅 Maintenance Schedule — Plant Care Comparison

Chokecherry

Repotting N/A (Outdoor plant)
Pruning Prune in late winter or early spring to remove dead, damaged, or crossing branches. Thin out crowded areas to improve air circulation.
Fertilizing Apply a balanced fertilizer (10-10-10) in early spring before new growth begins. Avoid over-fertilizing.
Seasonal Care Spring: Fertilize before new growth. Summer: Monitor for pests and diseases, water during dry periods. Fall: Harvest fruits, prune dead or damaged branches. Winter: Dormant, minimal care needed.

Pride of Madeira

Repotting Repot every 1-2 years if grown in a container, or when the plant becomes root-bound. Choose a pot slightly larger than the current one.
Pruning Prune after flowering to maintain shape and remove spent flower spikes. Light pruning can be done throughout the year to remove dead or damaged growth.
Fertilizing Balanced liquid fertilizer (10-10-10) diluted to half strength, applied every 4-6 weeks during the growing season (spring and summer).
Seasonal Care In winter, reduce watering and protect from frost. In summer, ensure adequate watering and sun exposure. Spring and summer are the active growing and flowering seasons.

🌞 Light Requirements

Chokecherry

Full sun to partial shade

Low light tolerant: ❌ No

Pride of Madeira

Full sun (at least 6 hours of direct sunlight per day)

Low light tolerant: ❌ No

💧 Watering Needs

Chokecherry

Water deeply when planting and during dry periods, especially when young. Established trees are relatively drought-tolerant. Avoid overwatering, which can lead to root rot. Check soil moisture before watering.

Pride of Madeira

Water thoroughly when the top inch of soil is dry. Avoid overwatering, as this can lead to root rot. During the growing season (spring and summer), water more frequently. Reduce watering in the fall and winter. Signs of underwatering include wilting leaves; overwatering includes yellowing leaves and soggy soil.

🌡️ Temperature & Humidity

Chokecherry

Temperature: 10-27°C

Humidity: 30-50%

Pride of Madeira

Temperature: 15-25°C

Humidity: 30-50%

🤔 Which Plant Is Right For You?

Chokecherry

Chokecherry

Prunus virginiana
Care: Expert Time: 30 minutes weekly (during growing season) Beginner: No

Gardeners looking for a native plant that provides wildlife habitat and ornamental value.

✅ Choose This Plant If...

  • You want to attract birds and pollinators to your garden.
  • You need a plant for erosion control.
  • You want to harvest and process your own fruit for jams and jellies.
  • You are looking for a native North American plant.
  • You want a plant that provides seasonal interest with flowers and fruit.

❌ Skip This Plant If...

  • You have pets or small children who might ingest the toxic parts of the plant.
  • You live in an area with limited sunlight.
  • You are looking for an indoor plant.
📍 Ideal Location: N/A (Outdoor plant)
🎨 Style: Natural, Cottage, Wildlife Garden
🏠 Apartment Friendly: No
⚠️ All parts of the plant, except for the ripe fruit pulp, contain cyanogenic glycosides, which can be toxic to dogs, cats, horses, and humans. Symptoms include difficulty breathing, dilated pupils, and bright red mucous membranes. Wilted or damaged leaves are especially dangerous.
Pride of Madeira

Pride of Madeira

Echium candicans
Care: Expert Time: 30 minutes weekly (including watering, fertilizing, and pruning) Beginner: No

Experienced gardeners in mild climates who want a spectacular flowering shrub in their garden.

✅ Choose This Plant If...

  • You live in a mild climate with plenty of sunshine.
  • You want to attract pollinators to your garden.
  • You have a large garden space to accommodate its size.
  • You appreciate dramatic floral displays.
  • You are an experienced gardener looking for a rewarding challenge.

❌ Skip This Plant If...

  • You live in a cold climate with harsh winters.
  • You have limited space for a large shrub.
  • You have pets, especially horses, due to its toxicity.
  • You cannot provide full sun.
  • You are a beginner gardener.
📍 Ideal Location: Outdoor garden or patio with full sun exposure. Not ideal for indoors.
🎨 Style: Mediterranean, Coastal, Cottage
🏠 Apartment Friendly: No
⚠️ The ASPCA lists Echium candicans as toxic to horses. Symptoms include dermatitis and photosensitization. The plant contains pyrrolizidine alkaloids, which can cause liver damage. While specific data for dogs and cats is limited, caution is advised due to the presence of these alkaloids.

🎯 Quick Verdict

Best for Beginners Neither ideal
Pet Friendly Neither - caution
Less Maintenance Similar effort
Apartment Friendly Check space

⚡ Key Differences Between These Plants

☀️

Chokecherry needs full sun to partial shade, while Pride of Madeira prefers full sun (at least 6 hours of direct sunlight per day).

📈

Chokecherry has moderate to fast growth, while Pride of Madeira grows moderate.

💡 Pro Tips For Comparing These Plants

Chokecherry Care Tips

Chokecherry is primarily an outdoor plant and is not suitable for indoor growing. It requires full sun, well-drained soil, and regular watering when young. Due to its toxicity to pets and the need for outdoor conditions, it's best left to experienced gardeners in appropriate outdoor settings.

  • Plant in well-drained soil to prevent root rot.
  • Prune regularly to maintain shape and remove deadwood.
  • Monitor for pests and diseases, and treat promptly.
  • Protect young trees from deer browsing.
  • Harvest fruits when fully ripe and dark in color.
❄️ Winter: Chokecherry is dormant in winter and requires minimal care. Protect young trees from harsh winter winds.
☀️ Summer: Monitor for pests and diseases, water during dry periods, and harvest fruits when ripe.

Pride of Madeira Care Tips

Pride of Madeira is primarily an outdoor plant and requires full sun and well-draining soil. Growing it indoors is challenging due to its need for intense light and space. It is best suited for experienced gardeners in mild climates. Toxicity to horses is a concern.

  • Provide excellent drainage to prevent root rot.
  • Water deeply but infrequently, allowing the soil to dry out between waterings.
  • Fertilize regularly during the growing season to promote abundant flowering.
  • Prune after flowering to maintain shape and encourage bushier growth.
  • Protect from frost in colder climates.
❄️ Winter: Reduce watering significantly during the winter months. Protect from frost if temperatures drop below freezing. Consider moving potted plants to a sheltered location.
☀️ Summer: Ensure adequate watering during hot, dry periods. Provide some afternoon shade in extremely hot climates to prevent leaf scorch. Fertilize regularly to support flowering.

⚠️ Common Problems & Solutions — Plant Care Comparison

Chokecherry

Common Issues: Leaf spot, Powdery mildew, Tent caterpillars, Black knot
Solutions: Leaf spot: Remove and destroy infected leaves, apply fungicide. Powdery mildew: Improve air circulation, apply fungicide. Tent caterpillars: Remove nests manually, apply insecticide. Black knot: Prune infected branches well below the knot.

Pride of Madeira

Common Issues: Root rot, Aphids, Powdery mildew, Lack of flowering (indoors)
Solutions: Root rot: Ensure well-draining soil and avoid overwatering. Aphids: Treat with insecticidal soap or neem oil. Powdery mildew: Improve air circulation and treat with fungicide. Lack of flowering: Provide adequate sunlight and proper fertilization.

❓ Frequently Asked Questions — Comparing These Plants

Chokecherry

What are the light requirements for Chokecherry?

Chokecherry, as an indoor tree, needs bright, indirect light to thrive. Insufficient light can lead to leggy growth and reduced flowering. Place your Chokecherry near an east- or west-facing window where it will receive ample light without direct sun exposure. If you only have a south-facing window, filter the light with a sheer curtain.

How do I care for Chokecherry?

Chokecherry thrives indoors with bright, indirect light; avoid direct sunlight to prevent leaf scorch. Water thoroughly when the top inch of soil is dry, ensuring good drainage to prevent root rot. Maintain moderate humidity (40-60%) through misting or a humidifier. Use a well-draining potting mix formulated for trees. Fertilize monthly during the growing season (spring and summer) with a balanced liquid fertilizer diluted to half strength.

How do I propagate Chokecherry?

Chokecherry can be propagated through stem cuttings or air layering. For stem cuttings, take 4-6 inch cuttings from new growth in spring or early summer. Remove the lower leaves and dip the cut end in rooting hormone. Plant the cuttings in a well-draining potting mix and keep them moist in a humid environment. Rooting should occur in 4-8 weeks.

Pride of Madeira

What are the light requirements for Pride of Madeira?

Pride of Madeira thrives in full sun, needing at least 6-8 hours of direct sunlight per day to flower prolifically. Inadequate sunlight can result in leggy growth, reduced flowering, and pale foliage. When grown indoors, place it near a south-facing window where it can receive ample sunlight. If natural light is insufficient, supplement with grow lights to ensure optimal growth and flowering. Rotate the plant regularly to ensure even light exposure on all sides. Insufficient light can also lead to a weaker plant that is more susceptible to pests and diseases.

How do I care for Pride of Madeira?

Pride of Madeira requires full sun and well-drained soil. Water deeply but infrequently, allowing the soil to dry out between waterings. Fertilize sparingly with a balanced fertilizer during the growing season (spring and summer). Prune spent flower spikes to encourage bushier growth and potential reblooming. Provide protection from frost in colder climates, either by moving potted plants indoors or covering them with frost cloth. Avoid overwatering, especially during the winter months, as this can lead to root rot. Ensure good air circulation to prevent fungal diseases. Repot young plants annually to accommodate their growth.

How do I propagate Pride of Madeira?

Pride of Madeira can be propagated by stem cuttings or seeds. For stem cuttings, take 4-6 inch cuttings from healthy stems in the spring or summer. Remove the lower leaves and dip the cut end in rooting hormone. Plant the cuttings in well-draining potting mix and keep them moist. Roots should develop in 4-6 weeks. Seeds can be sown in the spring. Keep the soil moist and provide bright, indirect light. Germination can take several weeks. Division is difficult due to the plant’s structure. Keiki production is not typical for this plant.

Last updated: May 13, 2026 — Plant care data reviewed and verified by our editorial team.